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Your best post is not doing what you think

Two viral posts, and the number I'd been ignoring.

Aug 05, 2026
∙ Paid

Two months ago my LinkedIn inbox filled up. People I hadn’t spoken to in years, writing to tell me they’d seen the map everywhere.

It was a map of Spain. Every block, 0.1% of the population.

The follower count moved too. From the outside, it looked like something had happened.

118,712 impressions. 124 new followers.

I sat with those two numbers for a while.

…

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